Why does escusi exist?

Let me tell you how this started.

My friends and I go out a lot. Tea houses, restaurants — all across Baku. And everywhere, the same scene: you need something, so you start hunting for eye contact. You raise a hand. You wait. The waiter is running between ten tables, honestly doing their best — they just can't see everyone at once. Meanwhile your tea's gone cold, and getting the bill becomes a small career.

A few venues have tried to fix this with physical call buttons. I got curious and started asking the waiters what they thought of them. Turns out — they didn't like them either. The button says a table wants something, but never what — so the waiter walks over just to ask, then walks again to bring it. Two trips instead of one. The buttons run on batteries, they break, they get greasy, kids press them for fun.

And they're not cheap — $10–15 per table, plus $60–100 for the receiver. A 60-table restaurant is looking at $700–1,000 just to try the idea. That's exactly why so few venues ever install them.

So the shape of escusi drew itself — every complaint became a feature. Guests should say what they need, not just "come here": buttons for waiter, bill, cleaning, plus free text for anything else. The request should land on the right waiter's phone, with the table number, the second it's sent. If nobody reacts within a few minutes, the manager finds out — so nothing gets forgotten. And the thing on the table should never need charging or fixing: a passive NFC sticker that costs cents and simply works. Guests use their own phone — one light, free app that works in any escusi venue, anywhere in the world.

Then I thought about small hotels. Setting up telephony between rooms and staff is its own expensive project — wiring, hardware, maintenance. But the problem is the same one: a guest needs something, and the message has to travel. So escusi covers hotels too. A sticker in the room, and housekeeping, room service, and the front desk are one tap away.

And hotels brought one more idea. Guests come from everywhere — so why should language be a barrier? In escusi, a guest writes a custom request in their own language, and the staff receives it translated into theirs. I loved this idea too much not to build it, so it works everywhere — hotels and restaurants alike.

Now, the price. escusi costs $2.99 a month — the whole venue, unlimited tables and rooms, unlimited staff. Not a typo, not a promo trick. I didn't build this to make money first. I built it to make going out a little easier and working the floor a little calmer.

Will it stay this way? No. My agenda is full of ideas. escusi is going to be a must-have for venues all over the world.